what is thirsty birch?

thirsty birch brings two of new hampshire's unique characteristics into a very comfortable, simple, and laid back clothing brand. what are they? well, the first is the white birch in that it is new hampshire's state tree. the second refers to new hampshire's per capita alcohol consumption, which just happens to be highest in the country year in and year out.  

we're trying to bring new hampshire lifestyle to wherever you pour your next drink. whether you're anchored down in the middle of the lake with a bunch of friends, sitting around a fire, or maybe you're trying to chug a beer or two before you get off the chairlift... that's what thirsty birch is all about. it's about having the best time in this great state and not regretting taking that last shot of tequila the night before.